For product brands that sell online
The big weekend was only about a quarter of our season. One brand, two seasons, not a promise.
Free for owners of product brands and online stores. Score your November and December plan in 60 seconds, see where the revenue is, then book a call to go over it.
Where are you at?
Your yearly revenue. Tap one to start. No typing.
Built from your answers. Scroll down and it builds as you go.
Revenue sitting outside your plan
$0
Illustration based on one brand's 2025 season shape (the big weekend was about 26%), not a promise.
Short videos from me, picked by your answers.
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Watch the full 15-minute breakdown on YouTube
I'll email you this briefing with every lever explained, plus a one-page worksheet your team can score too. You'll see where the season really stands, and who owns what.
Check your inbox in a few minutes. Hand the worksheet to your team this week.
You
Build your own season plan with the free tools, and keep what you make.
Get the free toolsor the $27 do-it-yourself builderUs
My team builds and runs the season around the Black Friday plan you already have.
Book a Free CallOn a free call, we'll look at last November, find where the money came from, and put your three sales on dates. Then, if you want, I'll build all of it for you.
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Shoppers spread their holiday money across more days every year. Here's what that looks like in the big data sets, and at a product brand I ran as CEO.
days, Thanksgiving to Cyber Monday, brought in $44.2B of the $257.8B online holiday season. About 17%.
Adobe, 2025 US online holiday seasongrowth for the brands with the smallest discounts. They grew fastest. The deepest cut didn't win.
Among Klaviyo brands, BFCM 2025of BFCM revenue came from email and text.
Among Klaviyo brands, BFCM 2025The big weekend was 26% of the season. The other 74% came before and after it.
Nov 1 to Dec 12, 2025in November, from $135,582 to $221,204.
November 2025 vs 2024in early-access sales, over 3x the $15,591 the season before.
2025 vs 2024on Black Friday weekend at about 8% off, while Adobe saw big-category Cyber Monday discounts peak at 25 to 31%.
2025I'm Nathan Erznoznik. It took me fourteen years to build a consumer products business to ten million dollars, then about three years to take it to nearly thirty million. The brand numbers on this page come from a product brand I ran as CEO, straight from its own checkout.
Our brand's results are one brand over two seasons, with no holdout test. Several things changed at once, so no single change gets all the credit. They are not typical and not a promise. Every dollar figure this page works out for you is an illustration built on that one season's shape. Your results depend on your products, buyers, stock, traffic and margins.