A Done-For-You Black Friday Sales System That Pays For Itself Before Black Friday, Or You Don't Pay.
I build all three of your November sales for you and write every email and text, so the money starts coming in on November 1st instead of Black Friday, and you beat last year without a deeper discount.
Your November, built for you
One call, about two hours of your time. I build it and write it.
- The early saleNov 1 to 15, your past customers shop first
- Black Friday weekIts own plan, with a discount floor
- Cyber MondayOne day, one offer, Monday only
12 to 16 emails and 8 to 12 texts, written and ready to schedule.
On the call, we'll:
- Look at last November and find where the money actually came from.
- Show you the early sale, and what it could be worth for yours.
- Put your three sales on dates, so you can see exactly what I'd build.
Brands I've worked with
*One brand I ran as CEO, from its own checkout records. Not a promise about yours.
Two guarantees, so the risk is mine.
Alignment Guarantee
By the time we finish your plan, if it doesn't feel exactly like what I've described here, or it isn't something you'd actually run, tell me before we hang up. Full refund, the same day. No questions.
Pays-For-Itself Guarantee
Send the early sale the way we built it. If it hasn't paid for your Build Session before Black Friday week starts, you get every dollar back, and you keep everything we made.
One email to [email protected] is all it takes. No forms, no hoops.
You already run Black Friday. So why does November feel harder every year?
To be honest with you, it's not a Black Friday problem. It's a November problem. At the brand I ran, Black Friday weekend was only about a quarter of the season. The money was all around it, and most plans never touch those weeks.
- Every November we're busier than ever, and the bank account doesn't really show it.
- We go a little deeper on the discount every year, just to match last year.
- The Black Friday emails get written the week of Thanksgiving. Usually at night.
- Our best customers wait for the sale, just like everybody else.
One weekend becomes three sales.
Keep your Black Friday. I build the sale that comes before it and the one-day offer that comes after it, all on dates, all written.
The early sale
Your past customers get first pick, at full price, before every other brand is in their inbox.
$139,556 came in before Thanksgiving.
Black Friday week
Its own plan, with your offers and bundles set so you know how far you can go and still make money.
Our weekend ran about 8% off. Adobe saw Cyber Monday discounts peak at 25 to 31%.
The Cyber Monday exclusive
One day, one offer, Monday only, so it doesn't just turn into "sale extended."
Adobe: Cyber Monday outsold Black Friday online last year.
Your whole November, done.
It takes about two hours of your time, on one call with me. I do the building and the writing. You bring your store and tell me what fits.
Book a Free Call ➜ Limited seats, because I build each one myself- 1
Your November number
What this year can bring in, where it comes from, and what last year left on the table.
At the brand I ran, 63% of November came in before Thanksgiving. - 2
The early sale for your past customers
The offer, the dates and the VIP sign-up that gives your best customers first pick.
Early-access sales went from $15,591 to $52,665. Same list, a different invitation. - 3
Black Friday week, with a discount floor
Your offers and bundles set, so the weekend stops eating your margin.
59% of the month sold at full price. - 4
The Cyber Monday exclusive
A short, one-day offer that gives the season a strong finish.
- 5
Every email and text, written
Usually 12 to 16 emails and 8 to 12 texts across the three sales, written before we hang up.
Klaviyo: email and text drove 42% of Black Friday revenue. - 6
A one-page calendar for your team
What goes out, when, and who sends it. Ready to schedule in whatever you already use.
- 7
A mid-November check-in
30 minutes right after the early sale closes, to tune Black Friday week to what your numbers are actually doing.
Written, dated and ready to schedule.
Here's the kind of thing you leave with. These are from a made-up store. Yours are written for your products, your customers and your dates.
Get first pick
Team calendar · the early sale
- Oct 26VIP sign-up goes livePage
- Nov 1First pick opensEmail 1
- Nov 1First pick opensText 1
- Nov 4The bundle emailEmail 2
- Nov 8Best sellers, before the rushEmail 3
- Nov 13Two days leftText 2
- Nov 15Last callEmail 4
At a brand I ran, this brought in $85,622 more November.
What changed was when we sold: early access opened two weeks earlier.
Two Novembers, same brand
From its own checkout records
More November, from $135,582 to $221,204.
Early-access sales grew from $15,591 to $52,665, from people already around the brand.
Sold at full price across the Black Friday month, no code needed.
Black Friday weekend still did its job. The early sale didn't steal from it.
Adobe: Cyber Monday discounts peaked at 25 to 31%. We ran about 8%.
When your best customers get first pick, being first is the reason to buy, not a deeper discount.
Brand figures: one brand I ran as CEO, from its own checkout records, 2025 against 2024. Discounts: Adobe, peak Cyber Monday 2025 discounts by category. These show what happened there, not a promise about your store.
The worries I hear most, answered.
Questions
What does it cost?
It depends on your store and what we build. On the call we'll see if it's a fit first, and you'll know the full investment before you decide. If you keep going with us after, it's credited. If it's not a fit, I'll tell you, and point you somewhere that is.
What counts as "paying for itself"?
Add up the orders placed November 1 to 22 through the early-sale emails, texts and VIP link, as your email platform reports them. If that's more than what you paid for your Build Session, it's paid for itself. If it isn't, one email to me and you get every dollar back, and you keep everything we built.
Do I need to be on Klaviyo?
No. Klaviyo, Shopify Email, Omnisend, whatever you use. Everything's written so your team can schedule it, and if you'd like a hand getting it set up, my team will walk yours through it.
I'm under $1M a year. Is this for me?
If you have past customers and a good-sized email list, it can be. Book the call anyway. If it isn't the right fit, I'll point you to the version that is.
Why are seats limited?
Because I build each one myself, with your products, your customers and your numbers. That's only possible for a few stores at a time.
I took a consumer brand to nearly $30 million in about 3 years, and to be honest with you, Black Friday was never the big day. The money was around it, before and after. So that's what I build for you. It's not about a bigger discount. It's about selling at the right times, to the people who already love what you make. Let us know if we can help you out.
Nathan
Nathan Erznoznik, founder of ThriveWorks360, Draper, Utah
Want a seat?
Grab a free call and let's look at your November together. Either way, you've got this.
Anything that isn't decided by about October 20 is hard to get live before the early sale opens November 1. It's a real date, not a sales trick.
Try to get it decided this week, because the early sale opens November 1. It's a real date, not a sales trick.
Book a Free Call ➜