Stop • Scan • Decide: The 3-Step Playbook to Win the First 51 Seconds.
Discover how the FOCUS360 Playbook reveals the exact strategies to:
Stop the Scroll on Command: Cut through the feed. Break the pattern. Trigger instant curiosity so your prospects have to pay attention.
Hold Attention for the First 51 Seconds: Use the psychological sequence prospects already follow. Talk less about you, speak directly to their problem, and keep them scrolling without friction.
Multiply Conversions With a Single Clear Path: One page. One message. One action. Reduce decision fatigue and watch clicks go up without spending a dollar more.
Grow Without Guesswork: Stop redesigning things endlessly.
✅ Stop the Scroll on Command
Cut through the feed. Break the pattern. Trigger instant curiosity so your prospects have to pay attention.
✅ Hold Attention for the First 51 Seconds
Use the psychological sequence prospects already follow.
Talk less about you, speak directly to their problem, and keep them scrolling without friction.
✅ Multiply Conversions With a Single Clear Path
One page. One message. One action.
Reduce decision fatigue and watch clicks go up without spending a dollar more.
✅ Grow Without Guesswork
Stop redesigning things endlessly.
Transform The Effectiveness Of Your Communication!
✅ Stop the Scroll on Command
Cut through the feed. Break the pattern. Trigger instant curiosity so your prospects have to pay attention.
✅ Hold Attention for the First 51 Seconds
Use the psychological sequence prospects already follow.
Talk less about you, speak directly to their problem, and keep them scrolling without friction.
✅ Multiply Conversions With a Single Clear Path
One page. One message. One action.
Reduce decision fatigue and watch clicks go up without spending a dollar more.
✅ Grow Without Guesswork
Stop redesigning things endlessly.
Here's what some of our clients had to say...
Craig Burman
Owner, Swingform Golf
"I think the biggest thing is taking the blinders off in terms of what the real opportunities are. I think the issue was that I didn't really understand the buying mindset, the consumer mindset, and the marketing… I was like, wow... I had not appreciated the full value of what I could actually do in so little time."
Jeremy Houskeeper
EVP Operations
“Before Nathan, I was spinning my wheels with all the right tools but no clear blueprint. Once I began working with him it felt like I finally could lead this business where it was meant to go. It wasn’t about working harder — it was about finally knowing what to build, and in what order. That changed everything.”
Rob Miller
Owner, J&B Sewing
I have valued the help and assistance you provide in building our business. It's been exciting as we launched a completely new arm and have grown it more than 300% over the last two years.
Hey,
I’m Nathan Erznoznik, entrepreneur, advisor, and founder of ThriveWorks360. I work directly with business owners who’ve built something real, but still feel like growth is harder than it should be.
That’s why we created the FOCUS360 Playbook, not for theory, but to help real marketers and business owners win the first 51 seconds that actually decide your results.
It’s built around a simple 3-step system: Stop • Scan • Decide, showing you exactly how to cut through the noise, hold attention, and convert without spending a dollar more.
We first built it for our private clients, but it worked so well we decided to release a free version.
If you’re tired of guessing what’s wrong with your pages, your ads, or your message, and you’re ready to create clarity that converts, this is your next move.
