The Email Revenue Gap Calculator — ThriveWorks360
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Email Revenue Gap Calculator

How much is your email leaving on the table?

Three quick answers. A directional read on the revenue a top-tier email & SMS program could recover for you.

1 · Your annual revenue
$3.0M
Slide to your store's yearly revenue
$100K$1M$5M$50M
2 · How many automated flows are live?
3 · How often do you send campaigns?
4 · Are you running SMS alongside email?
Good foundation
Email today (est.)
$660K
A top-tier program
$1.2M
Now
22%
Top-tier
40%
Revenue you could be recovering
$540K–$660K
per year — currently uncaptured
See your number — ready to close the gap? Book your call

Why most brands capture only half of it.

The gap is rarely about which emails exist. Top-decile sequences convert at up to 5× the average — same trigger, same customer, different execution. That difference lives in six places:

1Written in your customers' own words, not yours
2One idea and one action per email, never crammed
3The right message to the right segment, not one blast
4Timed to behavior, not fixed calendar delays
5Tested and tuned — never set-and-forgotten
6Email and SMS working as one, not two silos

Most brands miss four of the six — and can't tell which four. That's the first thing we find on the call.

Want your real number? We'll map your current program against the full library, show you the exact gap, and hand you the build plan — the sequences come out of our copy engine, ready to install.
Book your build call
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