Nathan ErznoznikIf prospects keep asking for discounts, your pricing probably isn't the problem. Being comparable is. If prospects keep asking you to come down on price, the price is usually not the issue.
Nathan ErznoznikYou nailed the positioning and the message still came out generic. That's not a positioning problem, it's an expression problem.
Nathan ErznoznikThe money is usually already inside the business. It's just slipping out through gaps nobody's measured yet. You almost never notice a revenue leak the day it starts.
Nathan ErznoznikWhen effort stops producing results, the problem usually isn't effort. It's clarity and clarity is a discipline, not a personality trait.