Nathan ErznoznikYou nailed the positioning and the message still came out generic. That's not a positioning problem, it's an expression problem.
Nathan ErznoznikThe money is usually already inside the business. It's just slipping out through gaps nobody's measured yet. You almost never notice a revenue leak the day it starts.
Nathan ErznoznikWhen effort stops producing results, the problem usually isn't effort. It's clarity and clarity is a discipline, not a personality trait.
Nathan ErznoznikPick the wrong one and you get great advice with no execution or a flawless plan nobody runs. The real first step is diagnosis.