Free guide · Black Friday 2026
The November Cheatsheet
Your 61 days on one page
Most Black Friday plans cover 5 days out of 61. This one covers all of them. November 1 to December 31 on one page: your three sales on their 2026 dates, the days to send, and the quiet days too.
- All 61 days, November 1 to December 31, on one page
- Your three sales on their 2026 dates: Before, During, After
- Every send day marked, so nobody on your team has to guess
Free. No card. About 30 seconds.
Founder of ThriveWorks360. About 14 years to reach $10 million, then nearly $30 million in about 3 more.
November 2026 Sun to Sat
December 2026 Sun to Sat
What's inside
Your whole season, week by week.
- OctoberBuild the early-access listAsk the people already around you if they want first pick.
- Nov 1Before opensFirst pick and the better price, for the people who asked.
- Mid-NovThe early price closesOn the date you promised. Closing day is a big day.
- Nov 26 to 30DuringThe weekend you already run, with Cyber Monday on purpose.
- Dec 1 to 12AfterWhile gifts still arrive in time. Its own reason to buy.
- Dec 13 to 31The quiet finishGift cards for late shoppers, then a thank-you with no selling.
Why the dates matter
Three paydays, not one.
Here's where the money came from at a brand I ran, November 1 to December 12, 2025. The big weekend was the smallest of the three.
Before
During
After
Source: our brand's Shopify checkout records, Nov 1 to Dec 12, 2025. Weekend = Thanksgiving to Cyber Monday. One brand, not typical, not a promise.
Who made this
Hey, I'm Nathan.
I ran a consumer products brand as CEO. It took about 14 years to reach $10 million, then nearly $30 million in about 3 more. In 2024 our early access was late and short, because I thought our customers wouldn't buy until Black Friday. In 2025 we moved it two weeks earlier and planned the whole season, not just the weekend.
That's why this is one page. When everybody on your team can see all 61 days, nobody is guessing what goes out on Tuesday. 63% of our November came in before Thanksgiving that year. One brand, not a promise about yours, but the calendar is where it started.
You've got this.Nathan Erznoznik · Founder, ThriveWorks360
You sell products online
Shopify or your own store. A shop that also sells online works too.
You care about margin
You want a Black Friday that still makes money after the offer.
You'd rather not guess
At your offer, your dates, or what it really costs you.
Questions
Questions owners ask
Is it free?
Yes. No card and nothing to cancel. You tell me where to send it, and it's yours to keep.
Is it set for 2026?
Yes. Black Friday is November 27 and Cyber Monday is November 30, and every date on it is set for this year.
I've never run an early sale. Can I still use it?
Yes. Start with one best seller and the people already around your brand. The cheatsheet shows you when to invite them, when to open, and when to close.
Does it tell me what to send?
It shows which days to send and what each send is for. If you want every email and text written for your own store, that's the next step, and I show you both ways to get it after you download.
What about shipping cutoffs?
Check your carriers' 2026 holiday dates (USPS, UPS, FedEx) and set your own order-by date. Don't guess it.
The November Cheatsheet
Put all 61 days on one page.
Your three sales on their 2026 dates, every send day marked, and the quiet days too. Print it, put it by your desk, and put a name next to each date.
- Free
- One page
- Set for 2026