For product brands and online stores
Ready to send this week. Or your $27 back.
Bank your holiday sales before Black Friday, from the customers who already buy from you.
Black Friday is one sales event. The Builder writes the one before it and the one after it, and keeps your weekend. Every email, text and post, ready to send.
About 7 minutes. Everything it mentions is on this page.
- $139,556vs $135,582, all of November 2024Before Thanksgiving, we'd already beaten our entire previous November.
- ~8% offvs 25 to 31% at big retailersOur Black Friday weekend ran about 8% off. Big retailers ran 25 to 31%.
Our brand's own Shopify records, one brand I ran as CEO. Retail discounts: Adobe, Cyber Monday 2025.
Nathan Erznoznik · took a consumer brand to nearly $30 million
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The 30-Day Keep-Everything Guarantee.
30 days, any reason, every dollar back, and you keep everything it wrote.
The gap
Your best customers aren't waiting for Black Friday. You're making them wait.
They'd buy from you this week. Instead they wait, then you pay them 25% to buy in an inbox with fifty other brands.
If that's your November, you're not behind. You're normal. It isn't your effort. It's the plan almost every brand runs.
"My whole season rides on one weekend."
Five days carry the year. The rest of November and December just sort of happens.
"Every year the discount gets deeper."
20% off became 25. Then 30. Sales went up a little. Margin went down a lot.
"By Black Friday, I'm one email out of fifty."
Your best offer lands the same morning as everyone else's. Your best customer has to dig to find it.
The plan
One sales event becomes three.
Keep your Black Friday weekend. Add a first-pick sale before it and a December close after it.
First pick
For the people who already buy from you. They get first pick before the Black Friday noise starts, and they buy because they're first, not because you cut the price deeper.
Black Friday and Cyber Monday
The weekend you already run. Keep it. The Builder writes this one too, with Cyber Monday planned on purpose.
December gifts
Cyber Monday ends. Gift buying doesn't. One more reason to buy while it still arrives in time.
Cyber Week is forecast at only 17.3% of this season's US online sales. The other 82.7% happens before and after it. (Adobe, 2026 forecast)
We call it the Three Close November. In simple: three times to get paid instead of one, and the first one lands before Black Friday.
One brand, honestly labelled
Before Thanksgiving, we'd already beaten our entire previous November.
We let the people who already bought from us shop first, starting November 1. This is what our checkout records show.
Revenue
Same store. One year apart.
One brand I ran as CEO, its own checkout records. Not a promise about yours.
Source: our brand's own Shopify records. One brand I ran as CEO, two seasons. Several things changed at once. Not typical.
Your store isn't that store, and your numbers will be your own. What I can promise is the plan, the words and the calendar, built for your store and ready to send this week.
What it won't do: run your store or send the emails for you. You approve every word.
The margin
Big retailers ran 25 to 31% off. We ran about 8%.
Most brands think they have to match the big discounts. You don't. When your best customers get first pick, being first is the reason to buy.
About that much kept on one weekend, instead of given away. Rough math: 17 points on our $97,531 weekend.That's inventory, payroll or January.
Sources: Adobe, Cyber Monday 2025 discounts by category. Our brand's own Shopify records.
Your worries, handled.
The worries I hear most, answered.
Our margin shrinks every year.
Your first-pick sale wins on being first, not on a deeper cut. Our weekend ran at about 8% off.
Ad costs keep climbing.
Your first sale goes to people already on your list, before you pay for a single click.
My team is already buried.
The Builder writes the plan, the calendar and every email, text and post. Your first sale is ready to send this week.
Won't an early sale steal from Black Friday, or train people to wait for a discount?
Ours didn't. Our Black Friday weekend still did $97,531, and 59% of November sold at full price, with no code.
December goes dead after Cyber Monday.
Most brands go quiet after Cyber Monday. With a December close and a clear "order by" date, we did $136,025 in 11 days.
We already planned Black Friday.
Perfect. Keep it. This is the sale before it.
How it works
From 10 questions to a sale that's ready to send, in 4 steps
Answer 10 questions about your products and customers.
What you sell, what it costs, who buys it, and who's already on your list. Plain answers. No homework.
Paste them into the AI you already use.
ChatGPT, Claude or Gemini. The guided master prompt takes it from there. No new software. No plugins.
Your first-pick sale is ready to send this week.
The offer, the invite, 3 sale emails, 2 texts, 2 posts and the words for your early-access page. Then it writes your Black Friday weekend and your December close.
Send the invite. Set it up. Get help if you want it.
Send the invite to your list. Set up the sale with the one-page setup sheet. Or bring it to Thursday's live session and leave with your first sale scheduled.
Can't I just use ChatGPT?
You can, and you will. The Builder runs inside it. Here's the thing: AI writes fast. The plan decides what it writes. A blank chat doesn't know to sell to your best customers first, before Black Friday. It doesn't know that sale should win on being first, not on a bigger discount. The 10 questions and the master prompt carry all of that. You bring your store. It brings the plan.
A look at what it writes
Sample output: a made-up store. Yours is written for your products, at your size.
You get first pick this year
Before we open the holiday collection to everyone, it opens to you. Thursday, October 15 at 9 a.m., six weeks before Black Friday. There's a small thank-you with your first order. The best scents go first.
Get first pickGet first pick before Black Friday.
Join the list and shop our holiday collection before anyone else. Plus a small thank-you gift with your first order.
Put me on the listShort, clear, one link. Written to fit your text tool.
Our Black Friday starts now (you still got there first)
You had first pick. Now the whole store is in. Through Monday only, every holiday set ships free, and the two scents that sold out early are back. If one of them was on your list, this is the time.
- Oct 8Invite goes to the list
- Oct 15First-pick sale opens
- Oct 25First pick closes tonight
- Nov 26Black Friday weekend begins
- Nov 30Cyber Monday, on purpose
- Dec 1December close begins
Still need a gift for someone hard to shop for?
Our December gift sets ship this week. Wrapped, ready, and there before the 25th. Link in bio.
The offer
Everything you get today
The Three Close November Builder
Lifetime access. Works in the AI you already use.
1. The Builder.The 10 questions and the guided master prompt. It writes your first-pick sale first, ready to send this week: the offer, the invite, 3 sale emails, 2 texts, 2 posts and your early-access page words. Then your Black Friday weekend and December close: 12 emails, 8 texts and 10 posts in all. Plus the First-Pick Sale Setup Sheet for Shopify, WooCommerce and Klaviyo.$297
2. The 61-Day Holiday Calendar.The whole season on one page, with all three sales marked from your start date.$47
3. The December Close Add-On.The 12 days after Cyber Monday: your "order by" date, 6 offer ideas, 5 emails, 2 texts and the prompts to make them sound like you.$97
First 100 buyers4. Founding bonus: The Pre-Friday Close, Walked Through.A recorded video of me building one first-pick sale, start to finish.$97- 5. The 30-Day Keep-Everything Guarantee.30 days, any reason, every dollar back. You keep everything it wrote.Included
Also included: the Pre-Friday Close Guide, the Bigger Orders Guide and the Margin and Offer Calculator.
The 30-Day Keep-Everything Guarantee. 30 days, any reason, every dollar back. You keep everything it wrote.
$27 founding price for the first 100 buyers. Then $47.
Why now
The founding price has a cap. The real deadline is the calendar.
First 100 buyers only. $27 for the first 100, then $47. Those same 100 get the founding bonus: a recorded video of me building one first-pick sale, start to finish.
The calendar won't wait. Your first-pick sale has to land before Black Friday fills every inbox. Start it this month or on November 1. Either way, the invite goes out soon.
Build it live on Thursday. Bring it to the free workshop, Your Bigger Black Friday Plan. Thursdays, 10:00 to 11:30 a.m. Mountain Time, every week through November 5. Leave with your first sale scheduled.
The latest start for your first-pick sale is Sunday, November 1.
Sunday, November 1, 12:00 a.m. Mountain Time
Put a flag down. Build it this week.
Fit
Is this for you?
This is for you if:
- You sell products online, and your store can take an order.
- You have past buyers, subscribers or followers. Even a small list works.
- November and December are a big part of your year.
- You already have a Black Friday plan, or you're about to make one.
- You'd rather sell more at a fair price than sell more at a deep discount.
This is not for you if:
- You sell B2B services, run a 3PL, or make products for other brands. This is built for brands that sell to shoppers.
- You want someone else to build and run it all for you.
- You plan to win the season with the deepest discount on the internet.
- You won't send an email before Black Friday. Your first sale starts with an invite.
My guarantee
The 30-Day Keep-Everything Guarantee.
Try it for 30 days. If it's not for you, for any reason, you get every dollar back. No questions.
And give it one afternoon. If it hasn't written your first-pick sale, your calendar and your emails by the end of it, that's a refund too.
Either way, you keep everything it wrote.
One reply to any email from me is all it takes.
Nathan ErznoznikFounder, ThriveWorks360
FAQ
Questions brands ask
Can I start this month?
Yes. The Builder asks for your start date: any day this month, or November 1. Either way, your first-pick sale is ready to send this week. Your Black Friday weekend and December close stay right where they are.
Won't an early sale hurt my Black Friday?
It didn't hurt ours. Our Black Friday weekend still did $97,531, at about 8% off. And 59% of November sold at full price, with no code. Your best customers get first pick. Everyone else still gets your weekend.
Can't I just use ChatGPT?
You can. The Builder runs inside ChatGPT, Claude or Gemini. AI writes fast. The plan decides what it writes: who hears first, when, and why they buy without a deeper discount. The 10 questions and the master prompt carry all of that.
Why only $27?
Honest answer: I want founding brands. The plan works. I've watched it work. What's new is the Builder, so I'm pricing it low for the first 100 brands and asking one thing back. Reply to your welcome email and tell me what it built and what happened. One order from your list pays for it. After the first 100, it's $47.
I'm brand new. Will this work for me?
Yes. It just looks smaller. The 10 questions work for a store with 50 people on its list or 50,000. Your first-pick sale goes to whoever already knows you: past buyers, subscribers and followers. And come to the free Tuesday session, Your First Black Friday. It's made for you.
My store is bigger. Is $27 too small for me?
No. It works at any size. The 10 questions ask for your real numbers, so the plan is built on them. If you also want help with the invite and the offer, plus two live Build Calls with me, you'll see the Build Pack right after checkout. It's optional.
Is this a subscription?
No. One payment of $27. Lifetime access. Nothing renews.
What if I'm on Etsy, Amazon, Shopify or WooCommerce?
Shopify and WooCommerce: you're set, and the setup sheet walks you through it. Etsy and Amazon: you can still run it, but those sites limit how you reach buyers. Your first-pick sale needs a list you own, so your first job is starting one. That list stays yours no matter where you sell.
How long does it take?
About an afternoon. Answer the 10 questions, run the prompt, read what it writes and make it sound like you. Then schedule it.
Do I have to discount at all?
Your first-pick sale sells on being first. Most brands still give a small thank-you for buying early. The Margin and Offer Calculator shows what you keep before you pick a number.
When do I get it?
Right away. Your downloads are on the page you land on after checkout, and a copy comes to your inbox within minutes.
About
Who's behind this
Nathan Erznoznik
Founder, ThriveWorks360
I spent 14 years building a consumer brand to $10 million. Then we got specific about who we sold to, and took it to nearly $30 million in about 3 years.
Later, as CEO of another brand, I changed how we ran November. Our best customers were ready to buy before Black Friday, and we were making them wait. So we let them shop first.
Today I run ThriveWorks360. The Builder is that November, written for your store.
Your choice
Two Novembers.
Same store. Same Black Friday.
The weekend-only November
- Planning starts in mid November.
- Your best customers wait for Black Friday like everyone else.
- The discount gets deeper to keep up.
- Your email lands in a packed inbox on the 27th.
- December goes quiet.
The first-pick November
- Your best customers get first pick, this month or Nov 1.
- They buy because they're first, not because it's cheaper.
- Your Black Friday weekend runs just like you planned it.
- The December close keeps selling right up to your order-by date.
- Sales are already in the bank when Black Friday starts.
Same products. Same store. Same Black Friday. The only difference is whether your best customers get to buy first.
Go into Black Friday with sales already in the bank.
It's $27. One order from your list pays for it. And you have 30 days to decide if you like what it built.
$27 founding price for the first 100 buyers. Then $47.